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![]() For other uses, see Seo. Practice of increasing online visibility in search engine results pages. Common white-hat methods of search engine optimization. Part of a series on. Search engine optimization. Local search engine optimisation. Social media marketing. Search engine marketing. Cost per impression. Cost per action. Search engine optimization SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. 1 2 SEO targets unpaid traffic known as natural" or" organic" results rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, 3 news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page SERP. These visitors can then potentially be converted into customers. 1.1 Relationship with Google. |
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![]() SEO is about optimising your web pages to be found by the right people online. So how do you do this? The main way is by using keywords. These are words that people type into search engines that may be contained in your website. Choosing the right keywords to include throughout your website can mean when a user types in these words into the search box they find your website in the search listings. A good SEO strategy can mean the difference between your website being ranked way down the search engine results or rising up the search engine rankings to be found by just the right kind of potential customers. If you need the help of a search engine optimisation agency that offers managed SEO services, Digital Media Stream can help you implement a successful SEO strategy. |
![]() As any search engine optimisation consultant worth their salt will tell you 'content' is king. Your content needs to attract traffic then keep visitors engaged when they arrive. By using software to analyse customer search trends in your industry, combined with in-depth keyword research and creative content writing, we can help you identify new opportunities to boost your existing site content and create fresh content that will open doors to new customers. Local Businesses Need Local SEO Strategies. Have you ever searched for a product or service in your local area using the town or city name? Searches like SEO York and York web design often have whats referred to as a local pack. |
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