Instant Custom Signs – Drew Brims' Blog

So, let’s start at the top of the scale – Channel letters. Usually 5-6” deep with an acrylic face and internally illuminated. These used to be predominantly lit by Neon tubes but the expense of keeping Neon working has soured many people on that product. Many manufacturers refuse to make Neon – lit signs any more because of the potential for damage before the sign is even installed.

I often think of a fascia sign as the headline on the front page of a newspaper. At the top is the name of the newspaper in bold lettering and below is the day’s headline. This is how your sign should look.

That monument, ground or pylon sign standing outside your building should be a reflection of your image and brand. I once read, “A business without a sign is a sign of no business”. True enough. Not many businesses can survive without a sign to direct traffic to their doors unless they are a web-based company that relies on other methods. Not so the larger retail companies we recognize regularly. Shell, Esso, MacDonalds as well as The Bay, Sears, Canadian Tire and other bastions of retail excellence. Their pylon signs are not the only things that bring customers to their doors but it is an important part of the corporate strategy. It reflects the brand and broadcasts for blocks, where you should turn in.

Signs, Signs, everywhere is signs… Blocking out the scenery, breaking my mind…

And so the song goes. Sure, signs can block out the scenery but they can also carry a message beneficial to the audience and hopefully, profitable for the advertiser. Signs are a great way to advertise your product or service but, like anything else, if improperly executed, things can go horribly wrong. Have you ever wondered what goes into a really great sign and how to get the biggest bang for your buck?