Instant Custom Signs – Drew Brims' Blog

The other day, someone asked me what I was most proud of in the time we’ve been operating Instant Custom Signs. I had to think for about half a second and then replied, “it’s the people who work here and the people who’ve worked here over the years”.

Taking ownership for our mistakes and resolving the problem without question so that the client becomes a champion of your product rather than a detractor. Yes, here at ICSigns, we stand behind everything we sell, even if that stance costs us time, material and money. We will not compromise on quality or customer satisfaction. To me, that is more important than anything.

I am convinced that sustained success cannot be achieved in the absence of consistency. Consistency is one of the cornerstones to success in any enterprise be it business, or sport.

Consistency in the face of adversity is also important. Managing staff issues or equipment failures sometimes requires us to adapt to ensure that the end result is a positive experience for our clients.

It may cost us a little to give these extras but what it does for us in customer relations is priceless!

Have you forgotten what it’s like to be treated to great customer service? Or perhaps you are trying to find a business that believes in good, old-fashioned care for the client. If so and you need great signs, please put us to the test.

Here at ICSigns, we are blessed with a great team. It’s always sad when you have to say goodbye to a great employee, and we wish Brian and his family many years of happiness in the future.

We’ve built this business on several values that may seem alien today, including great customer service (answering the phone is a part of that). We practice this every day and it resonates with our customers. Our customers know that when they call, the phone will be answered and they can get immediate information, whether it be pricing, updates on a project or just advice on a project they are considering.

In ancient times, the handshake was an expression of peace between two people. Always right hand to right hand (swords or knives typically held in that hand) which demonstrated that no weapon was being held. I was always taught to shake hands with a firm, not aggressive, grip and look the other party in the eye. Each party to this ritual can size up the other and see if the out-held hand is offered in peace and honesty or if there is some underlying malice that the eyes could disclose. I wanted the customer to know we were upstanding, honest people; ready and able to complete the tasks given.