Instant Custom Signs – Drew Brims' Blog

We get excited about the signs we produce. Just this week we made a huge banner for a customer that we thought was exceptional in design. A picture of it is here at the top of the post. It sits on a wall outside his boutique and looks dynamic. You can’t help but notice this banner if you are in the area. It’s a lifestyle image and the colours are spectacular! And the cost was very reasonable compared to the alternative of layers of coloured vinyl on a white background. It’s a far superior product at a very reasonable price!

That monument, ground or pylon sign standing outside your building should be a reflection of your image and brand. I once read, “A business without a sign is a sign of no business”. True enough. Not many businesses can survive without a sign to direct traffic to their doors unless they are a web-based company that relies on other methods. Not so the larger retail companies we recognize regularly. Shell, Esso, MacDonalds as well as The Bay, Sears, Canadian Tire and other bastions of retail excellence. Their pylon signs are not the only things that bring customers to their doors but it is an important part of the corporate strategy. It reflects the brand and broadcasts for blocks, where you should turn in.

Signs, Signs, everywhere is signs… Blocking out the scenery, breaking my mind…

And so the song goes. Sure, signs can block out the scenery but they can also carry a message beneficial to the audience and hopefully, profitable for the advertiser. Signs are a great way to advertise your product or service but, like anything else, if improperly executed, things can go horribly wrong. Have you ever wondered what goes into a really great sign and how to get the biggest bang for your buck?