Instant Custom Signs – Drew Brims' Blog

That monument, ground or pylon sign standing outside your building should be a reflection of your image and brand. I once read, “A business without a sign is a sign of no business”. True enough. Not many businesses can survive without a sign to direct traffic to their doors unless they are a web-based company that relies on other methods. Not so the larger retail companies we recognize regularly. Shell, Esso, MacDonalds as well as The Bay, Sears, Canadian Tire and other bastions of retail excellence. Their pylon signs are not the only things that bring customers to their doors but it is an important part of the corporate strategy. It reflects the brand and broadcasts for blocks, where you should turn in.

Your exterior sign is only a single point of contact. The hope is that your sign will help to create more points of contact. Keep in mind that a completely successful sign will only hold a person’s attention for 3 seconds!! That is not much time and you HAVE to make it count. Tell your viewing audience who you are and why they should care. ie: “ACME; Quality Furniture” The name is Acme and we can all get our quality furniture there.

Here at ICSigns, We Value It I read somewhere that integrity is defined as doing the right thing when no one is watching.  I think that sums it up nicely.  We make choices from the time we wake until the time we close our eyes and drift off for the night.  Some of the toughest [...]