Instant Custom Signs – Drew Brims' Blog

    My friend Steve sent me the link to this video below which I found very interesting.  I was most interested by the fact that the results of two tests, one conducted at M.I.T. in the US and the other in India, had similar results.  Money, as long as we have sufficient to keep [...]

On the Saturday before the race, I was awakened at 5:30 am with a violent leg cramp. The muscle was tighter than a drum and nothing I did would relieve the tension or the pain. I had to accept that I could not run that weekend. All that training had seemingly gone down the drain! Then I recalled my sage words of advice: ‘It’s not what happens to you…’

The other day, someone asked me what I was most proud of in the time we’ve been operating Instant Custom Signs. I had to think for about half a second and then replied, “it’s the people who work here and the people who’ve worked here over the years”.

Unlike the “other” airlines (and I think you know to whom I am referring) Porter offers small luxuries that individually don’t cost a lot but will keep me coming back to fly with them whenever I have to travel to one of their destinations. I think Porter is a case study that is worth reading. Great customer service, efficient passenger movements, luxurious seating on the planes and in the lounge, free snacks while you wait all add up to an airline that you look forward to taking. When was the last time you said that about traveling?

Athletes and business people who consistently practice, train, prepare and research, rise to the top and are sought after as team members and team leaders.

Today, a customer came in to pay for a job we installed a few days ago. He wanted to shake the hand of the person who installed his sign and thank him for doing such a fine job. Such praise from a customer meant a lot to the person who did the installation. This was one more accomplishment for this person who has risen in our company and is taking on more and more responsibility.

We get excited about the signs we produce. Just this week we made a huge banner for a customer that we thought was exceptional in design. A picture of it is here at the top of the post. It sits on a wall outside his boutique and looks dynamic. You can’t help but notice this banner if you are in the area. It’s a lifestyle image and the colours are spectacular! And the cost was very reasonable compared to the alternative of layers of coloured vinyl on a white background. It’s a far superior product at a very reasonable price!

Taking ownership for our mistakes and resolving the problem without question so that the client becomes a champion of your product rather than a detractor. Yes, here at ICSigns, we stand behind everything we sell, even if that stance costs us time, material and money. We will not compromise on quality or customer satisfaction. To me, that is more important than anything.

I am convinced that sustained success cannot be achieved in the absence of consistency. Consistency is one of the cornerstones to success in any enterprise be it business, or sport.

Consistency in the face of adversity is also important. Managing staff issues or equipment failures sometimes requires us to adapt to ensure that the end result is a positive experience for our clients.

The real heroes in all this are the athletes who worked two jobs and sacrificed careers to compete for their country. Through the “Own The Podium” program, the Canadian government coughed up some decent coin so that athletes could concentrate on their discipline and hire the coaches and support staff they need to perform at world-class levels. That was an excellent investment in the future and the results speak for themselves as Canada was first in gold medals and third over all. How many young people will be inspired to try out for sports they might have ignored before these games? It’s about time we inspired young people to get off the couch, move away from computer games and encouraged them to get outside and enjoy every opportunity this great county of ours has to offer. And these Olympic games have provided them with wonderful role-models. Articulate, humble, skilled at their craft and generous with their time to speak to the media.

It may cost us a little to give these extras but what it does for us in customer relations is priceless!

Have you forgotten what it’s like to be treated to great customer service? Or perhaps you are trying to find a business that believes in good, old-fashioned care for the client. If so and you need great signs, please put us to the test.