Instant Custom Signs – Drew Brims' Blog

In a well-known study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. The results showed that business-to-business firms that maintained or increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that didn’t keep up their advertising (Integrated Resource Management).

So how large should the lettering be on your signs. “Go big or go home” is an appropriate saying here. If the lettering is too small to be easily read from the distance between your sign and the audience, you wasted money on the sign. I don’t like wasting money and I’m sure you don’t either.

Signs, Signs, everywhere is signs… Blocking out the scenery, breaking my mind…

And so the song goes. Sure, signs can block out the scenery but they can also carry a message beneficial to the audience and hopefully, profitable for the advertiser. Signs are a great way to advertise your product or service but, like anything else, if improperly executed, things can go horribly wrong. Have you ever wondered what goes into a really great sign and how to get the biggest bang for your buck?