Daylight Savings – Face and Frame Signs
Feb 9th 2010adminAdvertising & Business & Marketing & Signage
ICSigns – Secrets to Saving Money on Signage
Some businesses do not need a full-blown illuminated sign. I’m talking about non-retail businesses that operate only during the daylight hours. Some new start-up businesses may wish to mitigate the cost of signage until cash-flow allows them a little more flexibility in their sign choices.
For both of these examples, the “Face and Frame” sign is a great alternative to more expensive signs. The term “Face and Frame” refers to the aluminum frame that is exactly the same materials as used in an illuminated sign box (without the box and electrical components) and the acrylic face that is again, the same as would be used in an illuminated sign. Since we are not buying the box and all those electrical parts (ballasts, lamps, sockets, wiring, switch, plus labour to assemble) there is considerable savings to be realized.
So how good does this sign look? 
In the daylight hours, you would be hard pressed to tell the difference between a Face & Frame and a regular illuminated sign. The only clue being that the Face and Frame is not as deep as a sign box. Other than that, it looks just like an illuminated sign. We’ve even developed a technique for mounting these signs on hidden brackets so that the brackets do not give away our secret.
If the plan is to install a face and frame sign today and back it up with an illuminated sign box later, the only thing you will need in the future is the sign box. Our Face and Frame sign will fit on the new box so you are not throwing anything away.
We have made Face and Frame signs for corporations large and small. It’s not just small businesses that like to save money. If illumination is not high on the priority list, then go for a Face and Frame sign. Keep your image, maintain your brand and save money at the same time. What a concept!
Here at ICSigns, we have lots of experience helping our clients find ways to make great use of their advertising dollar. We’d be happy to help you find the best sign to meet your needs.
I’d love to get your feedback! For all you bloggers out there, by leaving a comment, you also can leave a link back to your own blog! I look forward to hearing from you. In the meantime,
Happy Signing,
Drew
