Instant Custom Signs – Drew Brims' Blog

That monument, ground or pylon sign standing outside your building should be a reflection of your image and brand. I once read, “A business without a sign is a sign of no business”. True enough. Not many businesses can survive without a sign to direct traffic to their doors unless they are a web-based company that relies on other methods. Not so the larger retail companies we recognize regularly. Shell, Esso, MacDonalds as well as The Bay, Sears, Canadian Tire and other bastions of retail excellence. Their pylon signs are not the only things that bring customers to their doors but it is an important part of the corporate strategy. It reflects the brand and broadcasts for blocks, where you should turn in.

Here at ICSigns, we are blessed with a great team. It’s always sad when you have to say goodbye to a great employee, and we wish Brian and his family many years of happiness in the future.