Instant Custom Signs – Drew Brims' Blog

We’ve built this business on several values that may seem alien today, including great customer service (answering the phone is a part of that). We practice this every day and it resonates with our customers. Our customers know that when they call, the phone will be answered and they can get immediate information, whether it be pricing, updates on a project or just advice on a project they are considering.

Since discovering this material, we’ve had great success with custom dry-erase boards. Our customers love them because they don’t have to compromise on some standard template or size that the big stores offer. They can order a board that is 4’ wide by 10’ long if they wish (we’ve done lots of these for one customer) and the background graphics are limitless. They use these boards for production performance boards, line staffing organizers, vacation planners, projection planning, sales targets and results, all kinds of ideas. Having them custom printed makes them unique to the business and allows management and staff to fully realize the potential of the communication.

Let’s talk about digital graphics as this is the hot topic in the sign industry today. We started making digital signs many years ago when the materials were not as robust as they are today. Also, the choice of manufacturer and supplier were limited as digital signs were in their infancy. Things have changed quite a bit in the last 8 years.

Your exterior sign is only a single point of contact. The hope is that your sign will help to create more points of contact. Keep in mind that a completely successful sign will only hold a person’s attention for 3 seconds!! That is not much time and you HAVE to make it count. Tell your viewing audience who you are and why they should care. ie: “ACME; Quality Furniture” The name is Acme and we can all get our quality furniture there.